The HMC Blog

SEO for Dummies: SEO for Mobile Devices

SEO for Dummies: SEO for Mobile Devices
Written By:
Mandy Schubach
August 3, 2017

The world went mobile long ago, and it is imperative that Holyoke businesses make their sites mobile-friendly and invest in mobile SEO. These days, more people use their mobile phones to go online than desktop computers, and it is vital that these people are able to find you and navigate your pages easily.

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SEO for Dummies: SEO Basics

SEO for Dummies: SEO Basics
Written By:
Mandy Schubach
August 2, 2017

Search engine optimization is the process of making your website easier for search engines to index. SEO involves paying Google to advertise your business or attracting organic traffic through SEO tactics. Every company should have a SEO strategy, and the best place to start is with the basics.

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SEO for Dummies: 4 Ways to Optimize your website for SEO

SEO for Dummies: 4 Ways to Optimize your website for SEO
Written By:
Mandy Schubach
August 1, 2017

The more quality content you have, the easier it becomes for Google to rank you. Your website’s content is the most important aspect of search engine optimization. If it is irrelevant, unhelpful, difficult to read, or written for bots, you will never rank high in search results.

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4 Successful Strategies for Facebook Live

4 Successful Strategies for Facebook Live
Written By:
Mandy Schubach
July 11, 2017

For small businesses, Facebook videos have the potential to engage consumers in the most personal way possible. This is integral to a company’s “like, trust, and know” processes, as direct communication is the most effective way to build relationships.

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SEO for Small Businesses: Understanding Google Posts

SEO for Small Businesses: Understanding Google Posts
Written By:
Mandy Schubach
July 11, 2017

The benefits of Google Posts are significant, as Google loves people that use its platform to grow their online presence. As with Google’s other tools, such as Google+ and Gmail, anyone using Google Posts will enjoy visibility rewards. Google gives those posting directly on it's network much higher rankings.

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6 Reasons to Outsource Your Email Marketing

6 Reasons to Outsource Your Email Marketing
Written By:
Mandy Schubach
July 10, 2017

Email marketing is time consuming. Experts agree that outsourcing email campaigns can shorten the production cycle by as much as 33 percent, which saves companies an abundance of resources, including money, time, and managing costs.

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Using Email Autoresponders to grow “Know, Like, and Trust”

Using Email Autoresponders to grow “Know, Like, and Trust”
Written By:
Mandy Schubach
June 30, 2017

Automated emails are among the basics of a successful email marketing campaign. Not only do they improve open- and click-through rates, they play a crucial role in building a long-lasting relationship with subscribers. Email autoresponders offer businesses several competitive benefits.

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5 Effective Email List Building Techniques

5 Effective Email List Building Techniques
Written By:
Mandy Schubach
May 26, 2017

Email remains the most powerful way to reach consumers in the modern age. Despite an ever-changing digital marketing landscape, the ability of email to generate conversations is still unmatched, even when you combine social and search traffic to compete against it.

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The Basics of Strategic Brand Management

The Basics of Strategic Brand Management
Written By:
Jason Katsoris
May 10, 2017

Scroll. Click. Share. Repeat. Things happen quickly online, and you have to have strategies ready to manage your brand. To avoid becoming the next bad headline, you need to be proactive in your brand planning. Check out our guide on the basics of strategic brand management.

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Tips For Running Your First Local Facebook PPC Campaign

Tips For Running Your First Local Facebook PPC Campaign
Written By:
Jason Katsoris
May 9, 2017

If you could reach even just the smallest iota of the people who are Facebook members, would it skyrocket your local business into the success stratosphere? Whether you want to challenge a chain store or just add to your customer base, consider making Facebook PPC a part of your marketing plan.

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5 Social Media Trends for 2017

5 Social Media Trends for 2017
Written By:
Jason Katsoris
May 9, 2017

Social media has begun dominating the internet, and you can (and should) use it for your business marketing.You just can't jump right in blindly. Social media can be quite unpredictable and dynamic. Here are 5 social media trends you should get ready for in 2017.

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How to Use Snapchat to Boost Local Lead Generation

How to Use Snapchat to Boost Local Lead Generation
Written By:
Jason Katsoris
May 3, 2017

Of course, with a majority of every business’ target demographic glued to their phones, using social media such as Snapchat to boost local lead generation is a no-brainer. Read on to find out how to implement this type of marketing into your plan in, yes, just a snap.

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Driving Customers to Your Business with Content Marketing

Driving Customers to Your Business with Content Marketing
Written By:
Mandy Schubach
April 27, 2017

People consume content faster than ever before. With thoughtful planning and strategizing, content marketing is among the best investments for small businesses in Holyoke and around the world. Dollar for dollar, it is the most affordable method of driving targeted customers directly to you online.

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Pros and Cons of Digital Marketing Ads

Pros and Cons of Digital Marketing Ads
Written By:
Mandy Schubach
April 24, 2017

Getting your business visible online is the sole goal of social media ads. Although paying for advertising on these platforms can become expensive quickly, digital marketing ads offer exceptional return on investment. But you can't be visible on every platform, can you?

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Holyoke Marketing Company’s Core Services

Holyoke Marketing Company’s Core Services
Written By:
Jason Katsoris
April 12, 2017

At Holyoke Marketing Company, we strive to provide innovative and effective digital marketing solutions which help grow businesses and realize marketing goals. We deliver results-oriented marketing programs and campaigns that enhance our client's awareness, improve their sales, and foster growth.

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Create an Effective Email Template for Small Business

Create an Effective Email Template for Small Business
Written By:
Mandy Schubach
April 10, 2017

You do not have to hire graphic designers to create your newsletters, and there is no need to learn HTML to do it yourself. A business email template will allow you to compete with larger, more established companies in Holyoke, while giving you enough customization tools to create your unique brand.

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Claiming Your Online Footprint

Claiming Your Online Footprint
Written By:
Jason Katsoris
April 8, 2017

Start claiming your space in the highest ranking search engine sites: Google Places, Bing, Facebook, and Yelp. Keeping your business active and engaged in the online community will make it easier for your customers to find your business when they need it.

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10 Reasons to Consider Email Marketing for Small Business

10 Reasons to Consider Email Marketing for Small Business
Written By:
Mandy Schubach
April 5, 2017

Email campaigns provide businesses with more opportunities to build lasting relationships with larger, targeted audiences, and at only a fraction of traditional media’s cost, thereby maximizing return on investment. Email campaigns are cost-effective, and they reach people where they go daily – in their inbox.

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