The world of social media is considerably vast. That's explicitly true.
As of January 2017, it boasted over 2.80 billion global users, and this accounts for about 37 percent penetration.
This figure is attractive, and a treasure trove to any marketer who understands the practical ways of tapping such a valuable resource.
You just can't jump right in blindly. Social media can be quite unpredictable and dynamic.
For that reason, you need to anticipate the right social media trends, especially when you are planning to use online marketing services.
No sure what we mean?
Let's take this road together and find out some of the key trends to expect in 2017.
Unfortunately, trouble-makers have no place on social media.
Fake news was a major topic during the 2016 US presidential election thus putting pressure on the big guys such as Facebook and Twitter.
Facebook has implemented several measures to curb this problem, including identifying fake news sites and banning them from using ads. This was just but the first step.
1n 2017, social media platforms are expected to introduce more changes to curb the spread of fake news. This includes alerting users if a news post on a site is fake.
Ultimately, this will affect how users view and share content on social media.
This is an important signal for marketers to keep in mind, especially when sharing their content on social media.
The adoption of 'Over-the-Top" services and smartphones such as mobile messaging and VOIP is inevitably widespread.
This should be on your shortlist of top social media trends. So, note it down.
In 2015, mobile message usage reaching 1.4 million users worldwide, a 31.6 percent increase from 2014.
This figure has been steady, and Millennials are leading the way in the use of social messaging.
62 percent of millennials are loyal to messaging brands they use, and their figure is expected to hit 2 billion by 2018. This is fueled by the need for transparency, collaboration, and excellent customer service.
With this in mind, marketers are looking into getting new ways to leverage social messaging apps. This includes using creative ads and creating shareable content that connects with their audience.
More brands are starting to realize the value of social messaging compared to social networks, and they are scaling their efforts to improve their presence there.
Youtube has been a favorite platform for sharing and watching real videos. For the past decade, it has allowed marketers to connect with their audience through ads and videos.
But that is changing, and I bet you agree. Because social media trends are taking video sharing to a whole new level.
Twitter led the way with Periscope, which allows users to broadcast and share live content.
As expected, Facebook decided to gift their users with Facebook Live, which has improved engagement on this giant platform.
Individual users, as well as major news sites and companies, are using live videos to share real-time content.
And that's not all.
Instagram launched it's own disappearing video option, and they won't be the last to implement this popular functionality.
By the way, millennials love live videos and are the ones fueling its steady growth.
It's never slowing down, at least not now.
Artificial Intelligence (AI) has made it exceedingly possible and easy to create exceptional and efficient chatbots.
I think you all agree they are working wonderfully. Right?
And it's one of the top social media trends to keep an eye on.
Analysts expect the global chatbot market to grow at a CAGR of 37.11 percent between 2017 to 2021. Much of this anticipated growth will be spurred by the integration of chatbot with social media.
Already Facebook has added chatbot to Facebook Messenger and businesses are connecting with their audience even more easily. Chatbots have made it convenient for marketers to improve their customer services to help their clients better.
Social media platforms are working to keep users on their sites, so they are making it possible for businesses to connect with customers easily.
Even in its early days, the use of chatbots is already promising, and they are getting better are they learn more about consumers.
Customers are more likely to use self-service platforms when contacting a business than a phone call.
And that's where chatbots are working their magic.
Training, eggs, candy, gyms, lucky egg, metal coat, PokeCoins, stardust......
Can you make anything out of these words? Any relation or similarity?
Well, if you do, then I bet you know Pokemon Go. It was a thrilling sensation back in 2016. Remember?
This whole eggs-and-candy thing was based on augmented reality.
But the idea of AR was originally brought to the fore of the social sphere by Snapchat's selfie lenses.
Now AR is gaining popularity thanks to social media as it allows people to share more than just information, experiences too. That's its promise.
The acquisition of Masquerade by Facebook is a vivid indication that businesses should create space for AR. This shows that Facebook is ready to start experimenting augmented reality with live video.
AR has created new opportunities and methods for marketers to connect with their target audience. Furthermore, about 75 percent of millennials will love to use virtual reality.
This shows 2017 is rich with new opportunities for marketers.
Now, these 2017 social media trends provide you a clear view of what to expect in the social sphere.
As a marketer, these are the essential pointers to take into account when creating a thriving online footprint that works.
Industry experts forecast companies to increase their budgets for social media marketing, and marketers will likely spend up to $35.98 billion on advertising in 2017.
Of course, this is a big deal.
The challenge for marketers will be to create robust, useful and exciting ads and content.
Typically, you need to pay much attention to communicating your business' message and sharing content that stands out from the crowd.
Using these trends in creating and supporting new ideas will go a long way in boosting your sales and ROI.
It all depends on how you plan your social media management.
When social media is integrated with other methods such as email marketing, it's likely to yield the needed results.
And if you need a social media marketing strategy that works for your business, don't hesitate to contact us!
Jason graduated with an MBA from American International College located in Springfield, MA. Currently Jason lives in South Hadley, MA and also works as the Marketing Coordinator for Silver Screen Design.