Giant retailers and tiny shops are asking themselves one question: Where you at? They need to know how to find their customers and they’re doing it through local lead generation.
Of course, with a majority of every business’ target demographic glued to their phones, using social media such as Snapchat to boost local lead generation is a no-brainer. Read on to find out how to implement this type of marketing into your plan in, yes, just a snap.
We said using Snapchat for local lead generation was a no-brainer, but that doesn’t mean you’re a dummy if you don’t understand it.
In fact, trying to master everything from social media to analytics to optimization is enough to make one brain explode, so don’t even worry about it.
Snapchat may be an application originally designed to quickly and fleetingly share photographs, but it has come so far. Cornell University published an article that showed how the application “encourages conversations” (something any business can definitely benefit from!).
The following are some benefits of implementing Snapchat into your local lead generation strategy.
The element of time has long been a motivating factor to get people to act. For your local business, maybe you want to promote a happy hour or special around an upcoming holiday or sell one of your last few items before they’re gone forever.
Snapchat local lead generation to the rescue!
Time sensitive offers work perfectly with Snapchat, as the app’s messaging system was built to make posts “self-destruct” after a certain amount of time.
You can send specials and discounts through Snapchat and encourage people who may be on the fence to hop off and hop right down to your shop!
What’s one of the best ways to show off some product features or demonstrate a service to people who are not (yet) standing right in front of you?
With a demonstration video, right on their phone. Yet emailing a video can be a bulky process and also get yourself rejected or banned by spam filters detecting hefty messages.
You can post on Facebook but get lost in peoples’ messy feeds.
Or you can use Snapchat!
Videos can amp up local lead generation and you never have to leave the Snap app. Live video is immediate and exciting and doesn’t require anything but what you already have on your mobile device.
Send Snapchat followers tutorials, sneak peeks, testimonials, product demos, and more.
Similar to the videos, you can bring in peoples’ experiences with your product or service with Snapchat’s “Stories” feature.
It’s kind of a fact that people like to hear themselves talk.
They also like to talk to other people about their experiences.
When you implement Stories into your local lead generation, you put your current customers in the spotlight while targeting new customers in the process.
Stories are perfect for topics like:
What’s the difference between testimonials and memories?
There certainly can be some crossover. And when you’re creating your business local lead generation plan, you do want some of both.
We’ve covered testimonials, so what’s with the memories?
In Snapchat, Memories (note the capitalization!) are your archive. (Yes, in social media, there is a special word for everything, and it is usually capitalized.)
Memories are videos and images you’ve used in the past to promotehttp://social.colostate.edu/2017/03/06/5-ways-to-build-a-snapchat-geofilter-strategy/ your business, and they remain searchable and shareable.
Consider them something that works for you, even when you’re absolutely empty in terms of current/new content. Plus, they remain available to new users who happen to pop in and be catching everything of yours for the first time.
Did you know that some of your prospective users want to be found by you so much that they actually enable their location services to do just that?
OK, not exactly, but Snapchat users who do have their location on can take advantage of Geofilters in the app.
Geofilters are a collection of swipe-able graphic overlays that Snapchatters can use to customize their snaps.
If you don’t have a Geofilter, create one and make it available! You can even code when to use a specific filter such as during a big sale or promotion.
You’ve no doubt heard the term “big fish in a small pond.”
When you’re trying to ramp up your local lead generation, you should be fishing for those big fish and hooking them.
But don’t fry them up to eat – put them to work for you!
It’s called influencer marketing and it can work wonders for your local lead generation.
When you’ve got Snapchatters singing your praises or people posting about you on other social media platforms, don’t ignore them or be bashful. These people want to interact with you. Don’t make it a one-way street.
Word of mouth is an amazing (free!) tool for marketing and acquiring leads because people trust what others have to say.
Still, you can celebrate your influencers on and off Snapchat with special rewards such as discounts and VIP perks, such as:
Even though you’re building your brand locally, think outside the square mileage!
Help is available online, no matter how far you may be.
Check out the available services from Holyoke Marketing. We’re experts in building businesses from the ground up, including full-service email marketing, search engine optimization, web design, and social media management.
Ready to talk? Use our cool calendar widget to make an appointment today and make your business the local focal point in town!
Jason graduated with an MBA from American International College located in Springfield, MA. Currently Jason lives in South Hadley, MA and also works as the Marketing Coordinator for Silver Screen Design.