10 Critical Reasons You Aren't Getting Traffic to Your Website

Do you work hard on your website and feel like you're not getting enough traffic?

This can be quite frustrating if you feel like you keep striking out. However, with only a few simple tips you can unlock the secret to getting traffic to your website. 

If you want to learn how let's get started.

1. Your Website Speed is a Problem

Remember the days of dial-up internet? If you don't, then you might not know what it's like to have a website take forever to load.

These days people expect for a website to load in 2 seconds or less. And if a site doesn't load within 3 seconds, they will move on to the next site.

If you've been having trouble with your website loading speeds, then it could be a reason why you're not getting a lot of traffic on your site.

2. Your Content Lacks Quality

If your website is not getting the traffic you would like before you begin looking at anything else, you should look at your content.

Try to look at your content from a third party point of view. Is your content the best it could be?

You should want to produce great content not only to please the Google crawlers but to create excellent content for your visitors.

You might want to ask those closest to you to get an honest opinion on what they think about your content.

Think of ways to create great content that will not only impress the search engines but will keep your audience engaged.

3. You Haven't Figured out SEO

Search Engine Optimization or SEO is the stuff of nightmares for many website owners. The fact that it changes so fast, it makes it difficult for many website owners to grasp.

If you want your website to attract organic visitors, then you should devote more time to SEO.

Try downloading an SEO plugins if you can't afford to hire the services of an agency. Great SEO doesn't happen overnight so the more work you put into it, the better the results.

4. Reconsider Your Keywords 

Unless you've been staying away from a computer, then you know how important keywords are.

If you've been on the keyword game with no results, then you should change your keyword strategy.

Think about the keywords you're using. If you're picking keywords such as "how to get clear skin," then you might not make it to the top of the rankings.

While some keywords are highly effective, everybody else would be using the same keyword.

You should make sure you begin thinking outside the box when it comes to your keywords in order to see results.

5. Your Brand Shows Inconsistencies

If you're not consistent keeping up with your brand's mission, your visitors are not going to come through.

Not knowing the identity, or the voice of your site will make it really difficult for visitors to identify with your site.

The best thing you can do for your site is to keep your brand consistent. It will also help you create more effective marketing campaigns.

6. Your Backlinks are Weak

Another reason your website is not getting enough traffic could be because your backlinks are not strong enough.

Most of the high-ranking websites have relevant links that direct traffic to their site.

Ask yourself, are your backlinks come from authority sites? The backlinks should be placed on relevant sites.

There are several link building techniques you can try such as guest blogging.

7. You Haven't Consider on The User's Experience

What does user experience even mean? If you make your website's visitors jump through hoops to find content, then they might not want to come back.

You should always make sure your site is user-friendly or else you will visitors. Make sure your visitors can navigate your site even with their eyes closed. 

If you combine loading times, great content, and a user friendly-site then you will perfect your website's customer experience.

8. Your Promotion Lacks

You might have heard a million times the content of your website has to be excellent for your visitors to come back.

But, if you only focus on creating great content, you could be hurting your traffic by not promoting.

Promoting and creating content go hand in hand if you want to attract more traffic.

If you've been creating more than you've been promoting, you won't give each blog post the attention it deserves.

Consider posting every week or every two weeks to allow enough time for promoting each post. 

9. Your Headlines are Not Exciting

We've all seen those headlines before. The ones that draw you in and you can't help it but click on them. For example, "10 Child Stars, You Won't Believe What They Look Like Now."

Granted, sometimes the content is not as good as what they advertised, but it made you click.

If your headlines are not making people click, then you will not get enough visitors on your site.

A great way to guarantee you create excellent headlines is if you follow this formula. The formula is number + adjective + keyword + promise, which is pretty similar to the example above.

10. You're Not Present on Social Media

With millions of websites out there, you have to do everything you can to make your site gets noticed.

Social media is a great way to get your website noticed. Having a strong social media presence will give you more exposure.

Having a strong social media presence allows you to communicate with your potential visitors. You'll be able to not only reply to comments but affiliate with similar blogs or businesses.

A strong social media presence can bring you a lot more visitors.

Getting Traffic to Your Website: The Bottom Line

Getting traffic to your website might not be the easiest thing, but with a little bit of work, you can attract more visitors to your site.

Make sure you create strong headlines, learn about SEO, and reconsider your use of keywords. 

If you enjoyed these tips and would like to learn about understanding the basics of SEO, click here.

About the Author:

Jason Katsoris

Owner of Holyoke Marketing Company

Jason is a jack of all trades as he has experience as a web developer, account manager and marketing coordinator. He graduated from American International College with a Masters of Business Administration in 2012. Jason dabbles in just about everything from designing websites to creating high converting email marketing campaigns. He has experience working with Adobe Creative Suite, Google Analytics and DiVinci Resolve. Outside of work, you can find Jason outdoors, skiing, or hanging out with his German Shepherd, Remi.

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