4 Tips for Executing a Successful Email Marketing Campaign

Email marketing is still highly relevant in reaching a broad demographic and customer audience base. Implementing the proper tactics in creating a marketing campaign is imperative for companies that want to reach their target demographic and niche audience.

Below are a four simple tactics companies can employ in devising the best email marketing campaigns and reach the broadest target audience.

1. Sign up: Offer Multiple Opportunities

By creating multiple opportunities for visitors to signup for your email marketing list, you're incentivizing them to do so. Optimise the opt-in page in a manner which is relevant, and find multiple avenues to promote it.

Set up thank you pages on your site after visitors fill out information. Create blogs and have landing pages, which include an opt-in link, for visitors to join your email list.

The more avenues provided, and the more you let visitors know you have an email list they can join, the higher the chances are they'll actually do so.

2. Socialise & Automate

Social media campaigns are critical for any company to grow today. This is also relevant when it comes to building email lists.

Include links to your email list in tweets and let Facebook followers know you offer giveaways or promotions through your email list. Provide more social sharing, discounts, and promotions to followers who are members of your email campaign.

In addition to using social media, automate your sharing. Set up automatic Tweets and messages (using services like Hootsuite). Send out automatic newsletters with freebies, advice, tips, or how-to guides.

Make sure you build a network which will socially engage and grow your list and automate to save time while producing content people actually want to read when they receive emails from your company.

3. Share & Forward

If your followers like the content you're producing, have an option for them to share and forward it to others. Social sharing buttons are a great feature to add in.

'Email to a friend' buttons or "share" buttons, help circulate your email newsletters. This may eventually lead to new subscribers joining your list, especially if they share similar interests as your current followers.

4. Content is King

You've probably heard this about SEO, blogs, articles, and content you add to your website. Well, the same goes for email newsletters.

Just imagine growing a list of email subscribers only to send out content which is irrelevant, doesn't provide any value, and simply doesn't incentivize your readers to remain subscribed to your campaign.

You're going to lose followers... fast!

You can easily avoid this by creating compelling content, insightful information in the industry, and more.

Creating the Best Email Marketing Campaigns

Make sure content is relevant to your audience, elicits emotion, provides valuable insight into the industry, and creates discussion amongst your followers who've chosen to sign up for your email list.

As an industry leader in marketing campaigns, we can help your business build relevant email campaigns and lists which target the proper audience.

To learn more about the process or about how to begin setting up your campaigns, contact us today.

About the Author:

Jason Katsoris

Owner of Holyoke Marketing Company

Jason is a jack of all trades as he has experience as a web developer, account manager and marketing coordinator. He graduated from American International College with a Masters of Business Administration in 2012. Jason dabbles in just about everything from designing websites to creating high converting email marketing campaigns. He has experience working with Adobe Creative Suite, Google Analytics and DiVinci Resolve. Outside of work, you can find Jason outdoors, skiing, or hanging out with his German Shepherd, Remi.

Connect with me!