Create an Effective Email Template for Small Business

Some of the best email templates around can make any business look highly professional. You do not have to hire graphic designers to create your newsletters, and there is no need to learn HTML to do it yourself. A business email template will allow you to compete with larger, more established companies in Holyoke, while giving you enough customization tools to create your unique brand.

What are the basic components of a business email template?

For a small business email campaign to find success, it must have an exclusive look. Choosing from the best email templates is wise, but customizing them will make an impact on how people view your company. The right email template will be professional, providing the analytical insight you need to enhance its performance, and it will allow you to play with these basic, yet crucial, components:

Match Your Brand

Email templates enable you to create email campaigns quickly. The essential code is already there. When choosing an email template, though, consider how it will match the feel and appearance of your brand. You can add your own company logo to the template, and you can incorporate your company’s color scheme into the template’s header.

The look of your email should satisfy you. Think carefully on this because it is important that you use the same email template for every email and newsletter that you send, and it must match your brand. People open emails that they recognize, and they only click links from businesses they know and trust.

Cater to Your Audience

It is impossible to please everyone all of the time, but an email template will give you the tools to try. Because people are very different, you should only include the content that they subscribed for. The appearance of your email campaign should cater to the diversity of your audience, as well. A good email template for small business should allow you to personalize the emails that you send.

To do this, consider segmenting your emails. Email segments will enable to change your look to connect with individuals in your audience on a deeper level. The demographics of your subscribers will give you the information to achieve this. For example, you can use different color headers to engage with various age groups, or you could create different calls-to-action for each of them.

Create Consistency

You should choose only one email template and use it exclusively. Consistency is paramount. Furthermore, nobody has time to create a new email for every mail sent. Stick to one template and simply edit your links, images and text. Using a single template makes it possible to maintain your brand’s consistency. The same fonts, colors and borders will help readers recognize and trust you.

Keep Fonts and Text Basic

It is so easy to go overboard with all the font and text choices available to you. Do not do it. Keep it simple. Regardless of how tempting extravagant fonts may be, only use basic HTML options, such as Georgia, Bookman Old Style, Calibri or Arial. People do not enjoy reading pages that are too “busy” or complicated text. Sticking to common fonts will ensure that everyone can read your email easily.

Cement Your Identity

Your identity is the cornerstone of your brand. Building your brand means establishing your identity as credible, trustworthy, reliable and professional. Email campaigns allow you to cement your identity as effectively as other forms of marketing and advertising. The end goal is having subscribers that want to open and read your emails because they remember you.

You do not want people unsubscribing from your email lists. It will happen, of course, but it is possible to keep significantly more readers than you lose. Only send appropriate content. Remember why people signed up and only send relevant information. Do not reuse old content, as what you send is directly proportional to your identity. Do not abuse subscribers by over-sending or complicating your look.

Be Concise

Using the same business email template makes it easier to be concise and consistent about email length. Long emails bore readers. They will simply close your email and possibly unsubscribe. Effective emails are concise, with short calls-to-action and appropriate links that send them where they want to go. To drive traffic to your article or website, entice readers by giving just enough information to want more.

What tools create the best email templates?

Email marketing is among the most powerful ways to generate leads and boost engagement. Plain emails are not good enough for businesses, though. To harness email potential, you must be able to build campaigns, manage subscribers, and analyze performance. You need templates, hosting, spam checkers, auto responders, mobile applications, split testing, and detailed reporting.

These are among the best tools for creating email campaigns:

·         Mailchimp

·         AWeber

·         GetResponse

·         Benchmark Email

·         My Newsletter Builder

·         Campaign Monitor

·         Constant Contact

What tools are available for basic email artwork?

People are visual creatures. They enjoy images. Fortunately, many easy-to-use tools will help you create them for your emails, and they are more affordable than hiring a graphic designer or doing an online Photoshop course. You need graphic art for your email campaigns, and these tools will make creating compelling images incredibly easy:

·         PicMonkey

·         LiveLuveCreate

·         Canva

·         Paint.NET

·         Pixlr

·         PicCollage

Although using email templates for small business is extremely user friendly, finding the right one for your brand, customizing it for ultimate effect, analyzing performance data, and creating content for it can be challenging and time consuming. Holyoke Marketing Company can manage your entire email campaign, from top to bottom, while driving results to you.

About the Author:

Jason Katsoris

Owner of Holyoke Marketing Company

Jason is a jack of all trades as he has experience as a web developer, account manager and marketing coordinator. He graduated from American International College with a Masters of Business Administration in 2012. Jason dabbles in just about everything from designing websites to creating high converting email marketing campaigns. He has experience working with Adobe Creative Suite, Google Analytics and DiVinci Resolve. Outside of work, you can find Jason outdoors, skiing, or hanging out with his German Shepherd.

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