How to Develop a Brand Identity On Social Media

Social media is ubiquitous and an essential destination for modern brand marketers. What most companies don't know is that it's more than just posting stuff online. Creating a brand identity in the social media space is a big--but necessary--challenge.

For small businesses, social media is a huge benefit. Companies use these platforms for marketing, but also as sales and customer support channels. But it's a crowded space, and you need to differentiate your brand to potential customers.

The first thing to know about social media is that content is ephemeral. Unlike a long-standing blog post, it slides back into history over time. That means you really need a proactive approach to build your brand.

Building Your Brand Identity on Social Media

There is no one-time process for building your social presence. But here are a few tips to get you on the right track. Speak to someone on our team to learn more about how these strategies can help you.

Identify the Voice and Style of Your Brand

Your brand is more than about what you sell. It's about the feelings you provide your customers with your products or services. You want to deliver that same feeling with the voice and style of your brand.

Imagine your brand is a person. What type of language will this person use? You want to clearly articulate your purpose in the language your customers understand.

On social media, adapt that voice and style to the nature of the platform. That means publishing regular content of inherent value to your customers. Facebook is about friends connecting with friends, and your brand should be among them.

Use Compelling Content

In 2017, 37% of marketers say visuals marketing is their most important form of marketing content. Your audience is 55% more likely to remember content associated with images than something they hear. With ephemeral content, images are a natural fit.

You can use unique images or photography to increase appeal and make your brand stand out. Be sure you have a strong content marketer on your side to make it more effective.

Tell a Compelling Story

Buying digital ad space is one thing. But if you're using social to engage with customers, you need to offer them immediate value in return.

Today's consumers (and businesses) are driven by companies' values, backgrounds, and priorities. Show your customers becoming a part of that story is something they want.


You can't stand still on social media. You need an active strategy for updating content and engaging with your target audience. You're not paying for push advertising, so you need a natural approach.

Fortunately, there are lots of tools and methods to help you connect. Remember, your customers could gain a lot from your product. Show them the value of connecting with you and they'll realize what they have to gain.

Marketing Done Right with HMC

Holyoke Marketing Company is your source for digital marketing and creating your brand identity. Whether you're a growing company or just starting out, we've got cost-effective marketing solutions to get you ahead.

Contact us now and easily share your goals via our form. Someone from our team will get back to you with some solutions in mind.

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