Instagram: The Power of Photography & Digital Marketing

They say a picture is worth a 1,000 words, but if influencers have taught us anything, a picture is worth way more than that. If you're not using Instagram as a marketing tool, you are missing out on a lot of money! Learn more about the power of marketing on the platform in this article.

They say a picture is worth a thousand words, but if influencers have taught us anything, a picture is worth way more than that.

According to Instagram, there are over one billion active users worldwide.

If you're not using Instagram as a marketing tool, you are potentially missing out on a lot of money. Check out five reasons why Instagram is such a powerful marketing tool.

1. Build Relationships

It's human nature to want to connect with other people and Instagram is a great social media platform to build those relationships and connections. You should actively engage with people.

Respond to their messages and comments. Comment on other people's posts. Reach out and start conversations. Complaints? Respond kindly to them too.

You should also be reaching out to influencers that fit your niche. Building relationships with influencers is a great way to get your brand in front of more people.

2. Boost Sales

Growing your audience means growing your potential sales. A few ways you could get more Instagram sales:

Instagram can be a great tool for increasing your business's revenue. Don't forget to link to your business as well. Use a call to action to get people to your website and/or other social media platforms.

3. Put a Face to Your Brand

Using social media is a great way to put a face to your brand. Let your followers see behind the scenes of your business, introduce your employees, run giveaways and contests as well as showcasing your products.

There are Instagram tools that you should be utilizing other than just posting images. Use Instagram stories and the live feature to connect more with your audience. People love hearing your voice and seeing you in real life and not just a filter.

4. Reach New Audiences

Want to increase your traffic? Use Instagram. This is a great way platform to use to grow your audience. With over a billion users, you could be exposed to potential customers that you never imagined.

Again, this is where influencers and brand ambassadors can come into play. Instagram users who love and showcase your products and brand to their audiences can help you reach new people and turn them into lovers of your brand.

5. Market Research

You should be using Instagram for market research. You can search and see what's trending in the search bar. This will help you to generate content that people are looking for in real time.

Instagram marketing can help you see what your audience wants.

You Should be Using Instagram for Marketing

You should definitely be using Instagram as a marketing tool for your business. It takes work, but this social media platform can be very beneficial to your business.

If you want to start using Instagram for business and need help developing an Instagram marketing strategy, contact us today to discuss the best strategy.

Keyword(s): instagram

About the Author:

Jason Katsoris

Owner of Holyoke Marketing Company

Jason is a jack of all trades as he has experience as a web developer, account manager and marketing coordinator. He graduated from American International College with a Masters of Business Administration in 2012. Jason dabbles in just about everything from designing websites to creating high converting email marketing campaigns. He has experience working with Adobe Creative Suite, Google Analytics and DiVinci Resolve. Outside of work, you can find Jason outdoors, skiing, or hanging out with his German Shepherd, Remi.

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