What if doing things the hard way with your SEO actually made things easier?
It's tempting to do just about anything to get clicks, especially when you're just starting out. But it turns out that you can lose big in terms of search rankings, customer engagement, and much more.
Keep reading to learn more about White Hat SEO and how it can benefit your company!
You may be wondering what white hat marketing is and what white hat vs black hat actually means. It mostly comes down to the intent and execution of your SEO practices.
"Black Hat" means bad, like the villain in a cowboy movie. This kind of SEO is more like spamming, with writers trying to exploit both Google algorithms and human curiosity to create meaningless clickbait.
Meanwhile, White Hat SEO focuses more on organic engagement and relevant content. This path may seem longer and more difficult at first, but in the long run, it will all be worth it for many different reasons.
Many people are tempted by Black Hat SEO because they want to be lumped in with the sites that quickly jump to the front page. There's just one problem with this: customers are starting to figure it out!
Everyone on the internet knows what it's like to search for something and then have to scroll through the first several entries because they are just low-value content. If your website is lumped in with them, then that same customer is likely to scroll right past.
Building relevant content through avenues such as social media may take a little longer. However, it's the modern equivalent of "word of mouth" advertising, making everyone who hears about your company more interested in your products.
A really reliable form of white hat marketing is to share relevant content to sites like Reddit, Digg, and Mashable. This is one of the best ways to increase brand exposure in a meaningful way.
These sites let you have your cake and eat it too, so to speak. You get the brand-building benefit of customers finding you through sites they trust. At the same time, these sites are popular enough that you can effectively pitch your content to a general audience.
One of the worst things about Black Hat SEO is that it comes across as a bunch of promotional noise. It's the internet equivalent of a loud commercial.
And just as customers tune out loud commercials, modern consumers are turned off by SEO that is just self-promotion. Demographics such as Millennials far prefer to establish actual relationships with companies.
A good example of this is writing guest posts for established brands. Because customers trust the original brand, they are likelier to trust your brand because you have a relationship with a company they already support.
You know how important White Hat SEO is to building your brand. But do you know how to get started?
At Holyoke Marketing, we know how to get your brand on the map and boost your search rankings without sacrificing quality content. To see how we can make your company shine, come check out our SEO services today!
Jason is a jack of all trades as he has experience as a web developer, account manager and marketing coordinator. He graduated from American International College with a Masters of Business Administration in 2012. Jason dabbles in just about everything from designing websites to creating high converting email marketing campaigns. He has experience working with Adobe Creative Suite, Google Analytics and DiVinci Resolve. Outside of work, you can find Jason outdoors, skiing, or hanging out with his German Shepherd.